How to Improve Your Website

Many excellent websites are out there… and many bad ones as well. But however you evaluate your website, most likely you can improve your website so it works better, attracts more traffic, gets you more leads and customers, and increases sales.

Some Issues with Bad Websites

It’s amazing how many bad websites I’ve come across surfing the net. Maybe you can relate. The website is hard to navigate. It’s hard to find what you’re looking for. They use a font type, color, or size that’s hard to read. What is this website about anyway?

Or you start to read some interesting text on a graphic, but then the graphic changes, replaced by not-so-interesting text, and it’s like, “Wait! I didn’t finish reading the previous text! What did it say?” You frantically try to figure out how to get it back, to no avail. So you resign yourself to wait for it to automatically scroll through all the graphics. Frustrating!

Links That Kick People Out

But what I hate most is clicking on a link, and all of a sudden I’m leaving the current website to go to a new one. I get drawn in to the content on this new website, click another interesting link, leave that website and go to another one.

Before I know it, I’ve clicked on so many links, I forgot the website I was originally on. But I remember there was something else on that website I wanted to look at. So I hit the back button repeatedly, but get to a dead end. I’m not back to the original website, and the back button doesn’t work anymore.

It’s so frustrating!

Once a visitor comes to your website, do you really want them to leave your website because they click on a link? Chances are they’re not coming back, and you just lost a visitor and potential customer, client, or sale.

If your website links to another website, it should be coded so a new window opens up when a visitor clicks on that link. Then they can easily return to your website.

Bad Websites Repel; Good Websites Attract

Many people today aren’t going to put up with websites that frustrate them. They’ll leave and go somewhere else. Good websites attract and keep visitors. This is why you need to make sure your website is following best website content practices.

You may think you have the best website on the internet. And that may be true. Many businesses have excellent websites. But I find that even the best websites can be tweaked to be even better. And the better your website, the better it will work to increase your bottom line.

But then there are the mediocre websites that desperately need an update or a complete overhaul.

Wherever your website falls on the continuum from worst to best, I’m sure it can be improved to perform better.

“How Can I Know If My Website Needs Improving?”

How can you know your website is performing at the highest level? How do you know which areas of your website to improve? By requesting a website content audit.

In a website content audit, I look at your website as a normal visitor, and then compare what I see with my 84-point checklist of website best practices. Then I write up a 12-15 page report with screenshots of your website detailing where your website is strong and where it needs improvement.

You can use my report to make the necessary changes to improve your website which will attract more visitors; get more leads, customers, and clients; and make more sales. This is a valuable service which can grow your business.

And for a limited time, I’m offering a 25% discount on my website content audit service. The sooner you improve your website, the sooner you can start increasing your bottom line. Go here for more details.