Successful small businesses use professional copywriters
Businesses that use professional copywriters are more competitive, have greater sales, more satisfied customers, rank higher in search engine results, and drive more visitors to their websites.
Why?
Because smart business owners know that professional copywriters have the skills to write simple, clear, informative, and persuasive copy that connects with their customers.
Anyone can write
“But anyone can write,” you may object. “Why should I hire a professional copywriter? They cost money. Besides, I myself have written some good content for my website, brochures, blog posts, emails, and stuff. My employees have written some good stuff, too.”
I know you and your employees have written some great content, otherwise you wouldn’t be where you are right now. You have done a great job so far. Congratulations! Maybe you have even used AI to write much of that content.
But do you or your employees know the writing strategies that professional copywriters use to connect with customers and increase sales? You can write some great content, but professional copywriters can take that content and make it even better, getting you more customers and sales.
AI can write some great content as well, but AI can’t tell personal stories or connect with your audience on an emotional level.
That’s the difference professional copywriters can make. A copywriter can help you get to the next level.
Copywriters will save you money
“But hiring a professional copywriter increases my expenses. I can save money if I can do it myself or give the task to an employee.”
Of course we all want to cut down on expenses and save money.
But investing in copywriting services will actually increase your profits and more than cover the costs for hiring a copywriter. You can actually save money hiring a copywriter to write content for your website and materials to promote your business.
Why? Because professional copywriters have been trained in writing strategies that attract customers and get sales.
So don’t think of copywriting as an expense, but an investment. It is an investment into future customers and future sales. It is an investment in growing your business.
Copywriters save time
Running a small business can be hectic. Copywriters can save you and your employees time so you can focus on other aspects of your business.
Don’t you often feel overworked? Do you always feel like don’t have time to do everything you need or want to do? You spend so much time on your business, you don’t have the time you want to spend with family and friends. How much is your time worth?
And then there are your employees. You hired qualified candidates to do specific jobs you needed done. Unless they are trained in copywriting and that’s what you hired them for, then in reality, they have other jobs to do. I know they are writing some good content for your business. However, they can’t focus 100% in writing outstanding marketing materials, because they have other jobs they need to focus on as well. Jobs that you hired them to do.
You have emails that need to be written and sent. A blog post or article that is due by the end of the week. You have a new product or service to promote. You have to do the monthly newsletter. Then you notice visitors to your website has decreased. What’s up with that?
So you ask Joe to write those emails. “Sue, can you get this article out by the end of the week?” Mary’s busy writing content to promote your new product, and so on.
But Joe is your sales rep. Sue is your human resource manager. Mary is a customer service representative. They need to use their time to do those jobs you hired them for.
So a professional copywriter can save you time to focus on other aspects of your business. A copywriter can save your employees time to work on the tasks they have been trained to do and for which you hired them. A professional copywriter can focus 100% on writing the quality marketing materials you need to help your small business grow faster.
Then you can have more time to focus on other things, and maybe even spend a little more time with family, relaxing, and doing things you enjoy.
A copywriter for small businesses
Here at Copywriting Solutions You Need, I can help you save time by focusing on your copywriting needs. As a solopreneur myself, my fees are lower as I don’t have the overhead like a large marketing agency does. I can work with you to find the copywriting solutions you need that are within your budget. The fees you pay for using a professional copywriter will be more than made up from the increase in sales you will get. So think of copywriting as an investment into the future of your small business.
Here at Copywriting Solutions You Need, I can help you with writing:
- Engaging website content to keep people on your website longer and increase sales.
- Website content that will help you rank higher in search engines.
- Blog posts and articles that are interesting, inform, educate, and persuade readers to do business with you.
- Newsletters to keep your customers informed about your business.
- Emails marketing your business, services, and products that get results.
- Website content audit, to show you where you can improve your website to get more visitors and sales.
Are you a wise small business owner?
Smart business people use their time wisely. They know how to delegate tasks to people they trust and have the skills to get the job done. They hire professionals to do the most important tasks of their business.
And there is no more important task than marketing your small business and connecting with your customers. Because if no one knows about your business and you don’t have any customers, you have no sales, no income. You go out of business.
So don’t wait another day to get your business growing even faster. Contact me now to discuss how I can help your business grow.