You know how it is. When the cold north wind begins to blow and the snow starts to fall, so do your sales. Most people would rather hibernate indoors where it’s warm. Only a few hardy souls will venture into the great outdoors in the dead of winter. How do you keep your outdoor business … Read more
Sitting on the back of a horse-drawn wagon loaded with bales of hay, I was anticipating the end of the ride when we’d be sitting around a roaring campfire. The crisp October night was refreshing but chilly. We had fun rolling around in the hay, talking, and laughing under the full moon. But the warm … Read more
Many business owners, especially solopreneurs and small business owners, may not understand the importance of hiring a professional copywriter. They may think it’s a waste of money, especially when they’re trying to keep costs down. But the fact is that hiring a professional copywriter isn’t a waste of money, but an investment in your business. … Read more
One of the main reasons why websites don’t work is because the content is not clear or persuasive. Below, we’ll analyze two different websites to see the difference between poor content and great content. Why is quality content so important? Because many people search the internet looking for a solution to a problem. When they … Read more
Millions of websites do not work. They don’t attract visitors or make sales. And people who do come to the website leave quickly. Is your website one of them? Are you happy with the performance of your website? Are you getting the leads and sales you expect from your website? If not, you may be … Read more
Many excellent websites are out there… and many bad ones as well. But however you evaluate your website, most likely you can improve your website so it works better, attracts more traffic, gets you more leads and customers, and increases sales. Some Issues with Bad Websites It’s amazing how many bad websites I’ve come across … Read more