Why you need a freelance copywriter for small businesses
As a small business owner in the outdoor industry, you’re no stranger to the challenges of running a business. It often feels like you’re hiking up a mountain with a 93-pound backpack overflowing with everything you need to make your business a success. But it’s starting to weigh you down. You can’t do this alone. You want to enjoy the journey, not just survive it!
Then your team members are also burdened with their own 67-pound packs, filled with the tasks they juggle to keep your business moving forward. They’re busy—really busy. And while everyone’s giving it their all, the truth is, you and your employees can only do so much.
This is where a freelance copywriter for small businesses in the outdoor industry can step in, like an experienced guide ready to share the load and lead the way. And since they don’t have overhead expenses like a marketing agency, they’re often much more affordable.
A professional copywriter is your essential trail guide
Just like a guide who knows the trail inside and out, professional copywriters can offer you more than just a helping hand. They bring expertise, direction, and a knack for storytelling that makes the journey more enjoyable.
A professional copywriter can help you develop a marketing plan, craft compelling content that climbs to the top of search engine results, and engage your customers to build loyalty and trust. They’ll help you stand out from the competition and establish your brand firmly in the marketplace—all at an affordable price.
Think of hiring a copywriter as an investment in your small business, not just another expense. With the right guide by your side, you’ll find that the path to success becomes much clearer and far less challenging.
“My team handles the marketing and writing“
If you’re fortunate enough to have an in-house marketing team dedicated solely to promoting your business, you’re in a great position.
But if your team is also handling sales, customer service, social media, bookkeeping, and a dozen other tasks, they’re probably being overworked. In that case, contracting with a freelance copywriter could be the difference between struggling up a mountain and enjoying a smooth, steady hike on level ground.
Furthermore, if your team doesn’t have any copywriting skills, they’re most likely not writing effective content that will attract customers to your brand.
And although AI chatbots are a great tool that can write great content, they have their weaknesses as well. I explain this in an article about the pros and cons of using AI chatbots.
But here’s the thing: while you and your team can write great content, professional copywriters know the strategies to make that content truly exceptional. They understand how to connect with customers on a deeper level and drive sales like never before.
And although AI can generate content, it can’t tell your unique story or forge a genuine emotional connection with your audience. That’s where a human touch—and the expertise of a seasoned copywriter—really shines. They can help you take your business to the next level.
Copywriters save you time
Running a small business can be hectic. Copywriters can save you and your employees time so you can focus on other aspects of your business.
Don’t you often feel overworked? Do you always feel like don’t have any time to do things you enjoy, like take an afternoon hike or a weekend backpacking trip?
And what about your employees? You hired qualified candidates to do specific jobs you needed done. Unless they have copywriting skills and that’s what you hired them for, then really they have other jobs to do. They don’t have time to focus 100% in writing outstanding marketing materials.
You have emails that need to be written and sent. A blog post or article that is due by the end of the week. You have a new product or service to promote. You have to do the monthly newsletter. Then you notice visitors to your website has decreased. What’s up with that?
This is where a professional copywriter can save you time. They can focus 100% of their time on solving these problems for you. Then you can have time to go on that afternoon hike or weekend backpacking trip and do the things you enjoy.
Copywriters save you money
“I’m trying to cut costs,” you might say. “Hiring a copywriter seems like an unnecessary expense.” But why purchase a $200 quality tent when you can just get a cheap $50 one at Walmart? Well, you know why.
And this is the twist: investing in professional copywriting services doesn’t just add to your costs—it can actually boost your profits. Copywriters are trained in techniques that attract customers and convert them into loyal buyers. The content they create isn’t just filler … it’s a powerful tool to grow your business.
So, instead of viewing copywriting services as an expense, consider it an investment in your future customers, future sales, and the growth of your business. They’ll help you get your business to where you want it to be.
A freelance copywriter can lighten your load
Here at Copywriting Solutions You Need, I can help lighten your load by focusing on your copywriting needs. As a solopreneur myself, my fees are lower as I don’t have the overhead like a large marketing agency does. I can work with you to find the copywriting solutions you need that are within your budget. By partnering with me, you will save time to work on other areas of your business.
Here at Copywriting Solutions You Need, I can help you with writing:
- Engaging website content to keep people on your website longer, increase sales, and help you rank higher in search engines.
- Blog posts and articles that are interesting, inform, educate, and persuade readers to do business with you.
- Newsletters to keep your customers informed about your business.
- Emails marketing your business, services, and products that get results.
- Website content audit, to show you where you can improve your website to get more visitors and sales.
Are you a wise small business owner?
Smart business people use their time wisely. They know how to delegate tasks to people they trust and have the skills to get the job done. They hire professionals to do the most important tasks of their business.
And there is no more important task than marketing your small business and connecting with your customers. Because if you don’t have any customers, then you have no sales. You go out of business.
So don’t wait another day to partner with a freelance copywriter for small businesses in the outdoor industry. Contact me now to discuss how I can help your business grow.