If you’re not doing email marketing, you should be
On average, email marketing gives you the greatest return on your investment (ROI). Businesses get back an average of $38 for every dollar they invest on email campaigns. Note that this is the average, so many businesses get more than $38 in return and many businesses get less.
If you have a large, quality email list and quality products or services that add value to the market, then you need to be sending out emails!
Email marketing helps you to stay in touch with your current customers and helps to convert prospects into paying customers.
People like doing business with businesses they trust. Building a solid relationship with your current customers is a vital part of your business.
Happy customers will continue to buy your products and services. And not only that, they will be excited to refer you to their family and friends. Email marketing is an important link in building that solid relationship.
Emails also help the curious inquirers on their journey to becoming paying customers. Through email marketing, you make them aware of your product or service. You show them how you have the solution to their problem. And you convince them that your solution is the best one out there. And voila, you have a new customer.
While it is true many emails get deleted, emails written by professional copywriters that have a beneficial or curious subject line do get opened more. And if people see that the content of the email is entertaining, informative, and/or persuasive, they will be happy customers who keep doing business with you.
So contact me today to learn how I can help you with your email marketing campaigns.