Outdoor Industry Copywriting:
Marketing Through Storytelling
Writing engaging stories to connect your business with outdoor enthusiasts.
I’m an outdoor industry copywriter currently located in Jacksonville, Florida. I help businesses in the outdoor industries tell their stories and market their business so they can make bigger profits. I also save them time, so they can spend more time outside doing what they love: going on more adventures and creating more stories.
We hiked barefoot through the Papuan rainforest on mud drenched trails, attacked by throngs of hungry mosquitoes and leeches. I didn’t even know I had splinters stuck in my feet, because my feet were so calloused….
Outdoor and Business Adventures
Outdoor adventures are not just about having fun in the sun. It’s also about overcoming obstacles and challenges, becoming a stronger person.
You’re an outdoorsman. That’s why you started your outdoor business: to fill the needs of other outdoorsmen and to get others interested in the great outdoors.
But you have found that running a business isn’t all fun and games either. You’re spending far more time working on your business than you imagined. You scarcely have time to plan your next adventure let alone go on one!
Yes, running a business has its challenges, too. One of the challenges is marketing to your audience. You want people to know about you! Another is about revenue and expenses and making a handsome profit that’s worth all the hard work and time you put in.
Overcoming Challenges
How do you overcome these challenges? How do you make a bigger profit? It all comes down to people being aware of your business, and then wanting to do business with you, because you offer them something your competitors don’t.
And the best way to market your business is with the help of an outdoor industry copywriter. Someone who:
- Is an outdoor enthusiast just like you,
- Knows the thrills and hardships of adventure,
- Can tell stories to engage your audience,
- Will become familiar with your business and brand,
- Can help you with your marketing strategy,
- Can effectively communicate your message to your audience,
- Can persuade them to become your customers, and
- Will be there for you and help to grow your business.
You may think the quickest and cheapest way is to use AI yourself for all your marketing content. But think again!
Beware of Using AI!
Why? Because even though AI is a powerful writing tool, it still has its limitations. It still can’t compete with professional copywriters.
You can go the cheap and easy way by using AI, you should just be aware of some of its limitations such as:
- The quality of the output depends on the quality of the prompt you give it.
- AI is known for giving false and misleading information.
- It is known for making things up that are not true, so you need to do your own fact checking.
- AI lacks in understanding the nuances of human emotions and empathy.
- It cannot connect to your audience on an emotional level.
- It cannot tell your personal stories.
- AI cannot create fresh ideas; it collates, regurgitates, integrates, and summarizes what it finds on the web.
- It cannot help you with developing your content marketing strategy.
And with more and more AI-generated content being published on the internet, soon all AI-generated content will sound the same. So…
How Will You Stand Out from Your Competitors?
By telling personal stories and connecting with your audience on an emotional level. That’s something AI can’t do. Only a professional copywriter can weave your personal stories and emotion into your marketing messages to engage your audience.
Yes, you can write your own stories and content. But your to-do list is so long… it seems like you never have enough time to do the things you enjoy… like being outside.
So instead of taking the time to write, wouldn’t you rather be out there on adventures, creating new stories?
Stories are like magnets, they attract a lot of people. Everyone likes to read about adventure and overcoming hardships. How many people do you know who don’t like hearing a riveting story? And your audience will love hearing about your newest adventure.
Why You Should Hire an Outdoor Industry Copywriter
…We washed our feet when we got to the village. A couple of splinters were lodged in my foot. My friend David, a tribesman, got a big thorn off a bush. He inserted it into my foot under the splinter and yanked it out. Ouch! That hurt! That’s how they do it there. Note 1: Don’t tell him about any more splinters. Note 2: Pack some tweezers, a needle, and antibiotic ointment with you.
There’s more than one way to get a splinter out. And there’s more than one way to market your business. There’s the quick, cheap, and easy way that may do more harm than good. Then there’s the professional way that will help you be successful in the long run.
Hiring a professional outdoor industry copywriter to tell your stories and market your business is the way to go. You will build trust with your customers. People will flock to your website to read your next story … and buy your products and services. Your profits will increase. Your business will grow. And you will have time to go on your next outdoor adventure to have more stories to tell.
Contact me today for a free consultation on how I can help you achieve your business goals.